Sounds of Success

For some people success speaks for itself. For some others they have to speak a lot to be successful. One fine day I was just sitting in my balcony and was watching the passersby on the road. I heard a vendor selling his food items by creating original verses. His sound was loud and his verses were definitely quite interesting. Children on the street were attracted towards him. While preparing his recipes, he created more verses and I could see children laughing and enjoying his preparations as well as his poems. Then came one more vendor, who started banging the karahi in which he used to fry the pop-corns. His way of attracting the customers was to create peculiar metallic sound that goes straight into hearts of the children even if they are sitting quite deep inside their study rooms. 

These two vendors also reminded me of another vendor who comes in my lane every morning and plays a rubber horn, while selling bread and biscuits on his bicycle. There is a sound behind every sales made by these sales people. Behind this sound is a well thought out strategy. For these people their strategy has been working for many years. No amount of raw material price rise affects their enthusiasm. Every day has been same for them, but every day is always eventful. 

I started thinking behind the philosophy of such “Sounds of Sales” or “Sounds of Success” for these people. The books I read during my management course talked about push and pull concept of marketing. These people are pulling customers, by pushing their unique sounds. I feel that success anywhere in any domain can be related to such an approach. We have to persuade people and push all our efforts to convince them that we are also worth their attention. Attention seeking is our basic need, as basic as food, clothes and shelter. Since early childhood we know, how to get attention of our mother. We continue this habit all through our life. Our attention seeking instinct can also have positive or negative impacts. It is up to us whether we do it with a planned strategy or we just do it for the sake of it. 

Dr. Sunil Ji Garg