Human habits and attitudes are typical. We throw a tip of 500 Rs. in a five star hotel with pleasure but are not comfortable while giving 10 Rs. to a beggar. There are a minimum of two personalities in every person. The world needs smart techniques to educate people. That’s why the Ten Commandments turn just part of an epic only. Nobody learns that adultery or murder is a sin. It is here that I love the Brazilian millionaire Thane Chiquinho Scarpa, who tried a smart technique to teach the public a lesson. He announced in his facebook page that he is going to bury alive his million-dollar Bentley car.
His announcement raised many eyebrows all over the world because already he was known for outrageous acts, such as willing his fortunes to his cockatoo. He announced that he will be burying his vehicle in his yard, just as pharaohs did with their precious possessions.
On the day of the burial, Count Scarpa's real intentions were revealed. As the press gathered around Mr. Scarpa, the Bentley and a big hole in the ground, it was announced that the event marked the opening of "National Organ Donation Week," and Scarpa's stunt turned out to be the launching pad of a campaign by Leo Burnett Tailor Made. "I didn't bury my car, but everyone thought it absurd when I said I would," he said. "What's absurd is burying your organs, which can save many lives. Nothing is more valuable. Be a donor and tell your family."
Joseph Mattappally
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